98 MI. BRAZILIANS ON YOUTUBE.
93 MI. ON FACEBOOK VIA MOBILE. 
35 MI. ON INSTAGRAM.
7 MI. ON NETFLIX. 
96% OF AGE 18-34 ARE ON DIGITAL PLATFORMS.
46% DEMAND RELEVANT CONTENT.
39% SEARCH FOR SOMETHING TO ENGAGE WITH.
30% EXPECT AUTHENTICITY.

YES, BRANDS HAVE TO DO A LOT MORE IN ORDER TO CONNECT WITH PEOPLE.

YOUTUBE INSIGHTS 2017; FACEBOOK BUSINESS; 2016, VEJA, APR/2016.